We partnered with Vesna Muden Florals, an independent freelance florist based in Reading, to create a digital presence that reflects the beauty and craftsmanship of her work. Vesna specialises in bespoke bouquets, wedding florals, and seasonal workshops, including her popular Christmas wreath sessions.

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The Build

We designed and developed a fully responsive, three-page website that balances elegance with usability:

• Homepage featuring an introduction, about section, and a seamless contact form

• Services page outlining her floral offerings

• Portfolio page showcasing her work in a clean, visual layout​

The goal was to create a calm, refined user experience that lets the floristry take centre stage while making it easy for potential clients to enquire.

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SEO & Performance

To ensure the site performs as beautifully as it looks, we implemented a full SEO setup, including:

• Meta titles and descriptions

• Keyword optimisation

• Alt text for all imagery

• Google Search Console setup and integration

• Page indexing and sitemap submission

This provides a strong foundation for long-term visibility and organic growth.

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Branding

Alongside the website, we developed a cohesive brand identity:

• Three logo variations, plus a refined white version of the chosen design

• A carefully curated colour palette

• Typography that complements the brand’s natural, elegant aesthetic

The result is a consistent visual identity that works across both digital and print.

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Photography

As part of this project, we also supported with photography to ensure the visuals aligned perfectly with the brand and website design. While photography isn’t a core service we typically offer, we’re always open to collaborating on a case-by-case basis where it adds real value to the project.​